About Us

From our mission to our markets, Southern Bancorp is a unique financial institution that was founded to help strengthen underserved communities through financial access and investment. By combining traditional banking and lending services with financial development tools ranging from credit counseling to public policy advocacy, Southern Bancorp helps underserved families and communities grow financially stronger – regardless of zip code.

Our Southern Club account is an example of how we not only seek to serve our customers with our unique mission, but also with exceptional service. The account was brought to life through a partnership with GenGold, one of the nation’s leaders in bank products which serves organizations from coast to coast, because it was important to us to deliver a product with real value and real benefits for you.

At GenGold, their mission is to help their partners “Do More for Less” by delivering extraordinary value and concierge service with each and every customer contact!

GenGold’s Core Values:

• Provide the best possible service quality and value to members.

The statement is clear, simple, and straightforward. They make sure that each member of their team fully comprehends its meaning and unconditionally embraces their unique business philosophy. Their team is committed to excellence for both their customers and the folks like you who their customers serve.